Local business owners express concerns with new sign ordinance

At the regular City Council Meeting on Monday, August 3rd, eight citizens and business owners expressed their concerns about the new sign ordinance. The council allocates three minutes for citizen comments before the agenda items begin. Most of the feedback focused on cost-effective feather flags, temporary signs, rolling signs, and board signs displayed in front of their businesses. Under the new sign ordinance adopted in January 2026, these signs are no longer permitted.

Tammy Dean, owner of S&J Pharmacy, was the first to speak. She described the various methods she uses to make announcements on her windows and in her parking lot, emphasizing their vital importance to her business. This theme resonated with all who spoke.

Tammy Bell, owner of T&T Flowers, was the third speaker. She noted that she was unaware of the new ordinance and stressed that they use signs to attract customers.

Feather flags are not permitted under the new sign ordinance.

Since this item was not on the agenda, the council and the mayor could not respond directly but listened attentively. Mayor Gary Bilyeu provided some background on the new ordinance. He explained that many of the city’s ordinances had not been updated since the 1980s. The city had hired a consultant to modernize them by referencing ordinances from surrounding communities. The goal was to create a more contemporary standard that eliminates clutter and presents a clean, uniform appearance. While acknowledging that the ordinance is not perfect and has gaps, he welcomed citizens' comments.

“We need to hear this, and we are glad you are here. We want your input and will take it back to see what changes we can make with a common-sense approach,” the mayor stated.

Another business owner emphasized the need for signage to draw traffic, arguing that the ordinance does not adequately support small businesses in being visible. Richard Eubanks, owner of Everythaang Gifts & Apparel, also expressed that these signs play a crucial role in attracting customers. “These signs help businesses survive. We’re not asking for clutter, just common sense,” he remarked.

The speakers collectively agreed that tasteful signs and attractive banners contribute to a vibrant hometown atmosphere. Sally Amendola noted that flags and window paintings are part of the charm and beauty of the downtown square.

Liz Springer, who owns some of the affected properties, said small business owners represent the backbone of our nation and expressed hope that these signs could continue. Nancy McAlister, owner of Gypsy Cowgirl and a tenant of the Springers for 14 years, shared her appreciation for the new billboards by the Sanger Economic Development Corporation on I-35 and 455 promoting downtown Sanger. She concurred with others that this ordinance cuts a vital tool for their businesses.

While action could not be taken at this meeting, it is likely that this ordinance will see some amendments or changes in the near future. The mayor reassured downtown businesses that there was no bullseye on them specifically.